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by: MAIN AVENUE BUSINESS PROCESS OUTSOURCING

November 29, 2023

The Essential Role of ​Women in Africa's ​Fintech Revolution

This article underscores the indispensable role of women ​in Africa's fintech revolution, shedding light on their ​diverse contributions, the challenges they encounter, and ​the potential for empowerment and inclusion within the ​industry.

Crescenda Babiera

ESG Certified | AI, Blockchain, IoT, IPV6, Web3 Explorer & ​Marketing Strategist | Entrepreneur | UNSDG Impact Maker

The Code Queens Meet-up held in Uganda this year provided a fresh perspective on how African ​women navigate the technology industry both within and outside the continent. Despite the ​abundance of passion, skills, talent, initiatives, manpower, and brilliant ideas, the only missing ​element for thriving in this industry are the opportunities.


This article underscores the indispensable role of women in Africa's fintech revolution, shedding light ​on their diverse contributions, the challenges they encounter, and the potential for empowerment ​and inclusion within the industry.


Driving economic growth and financial inclusion


In Africa, more and more women are actively taking part in the growing fintech revolution. They are ​making significant contributions such as running (SMEs) small to medium-sized businesses and ​holding key roles in banks and government organizations. These women are crucial in promoting ​financial inclusion and innovation in Africa's rapidly expanding fintech sector. This trend is essential ​as it rectifies the historical neglect of women by traditional financial services, enabling women ​entrepreneurs to obtain crucial capital and a diverse range of financial services. This, in turn, ​improves their financial resilience and significantly boosts local economies.



Women leaders are actively ​promoting inclusive ​solutions for financial ​empowerment.


Women in leadership positions are shaping ​fintech solutions designed for women, ​promoting financial literacy and digital skills ​among underserved women. Despite these ​positive efforts, gender bias and systemic ​barriers persist, impeding women's access to ​finance and growth opportunities in the ​fintech industry. To overcome these ​challenges, it is crucial to enhance the ​financial literacy of women and girls and ​develop fintech solutions specifically tailored ​to women, ensuring holistic financial ​inclusion for women in Africa.


Crescenda Babiera discusses women's capabilities in the FinTech industry at The ​Innovation Village Uganda, Africa in October 2023.

Strides and challenges as female founders lead, yet global ​board seats lag behind.


The industry is experiencing encouraging progress, as the number of fintech companies founded by ​women in Africa is almost twice the global average. Some of the noticeable female African fintech ​founders are, Jihan Abass (Kenya, Lami), Shamim nabuuma Kaliisa (Uganda, Chill AI Lab), Cynthia ​Wandia (Kenya, Kwara), and Hilda Moraa (Pezesha Africa Limited). Despite this, there is still a ​significant gap, with only 10% of global board seats in the fintech industry held by women.


To promote greater female participation in the fintech sector and leadership positions, it is essential to ​reshape prevailing perceptions of the industry and provide mentorship and networking opportunities.


To sum up..


The increasing significance of fintech in Africa offers a unique chance to incorporate women into the ​financial system, fostering their economic empowerment and enhancing the industry's overall growth ​and impact. It is imperative to make concerted efforts to empower women in Africa's fintech ​revolution, ensuring the creation of a more inclusive, fair, and impactful financial ecosystem.


Main Avenue (MavBPO) offers tailored staffing services that meet specific operational needs, ​providing access to skilled professionals across diverse industries. MavBPO emphasizes fostering ​strong partnerships and relationships with African women communities to ensure broader ​collaboration and support systems for talent worldwide. Outsourcing to MavBPO enhances cost ​efficiency by reducing recruitment and training expenses.


MavBPO's scalable staffing solutions allow businesses to adjust their workforce size flexibly, ​optimizing resource allocation and operational agility. Partnering with MavBPO also grants access to a ​wide talent pool, facilitating recruitment for various roles. These advantages help businesses ​overcome staffing challenges, increase productivity, and achieve sustainable growth while promoting ​a diverse and inclusive workplace.


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